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Advertising Sustainability: How Marketing and Advertising Can Drive Change


Having worked as a marketing expert for nearly twenty years now, I’ve seen a lot of things. I’ve seen the changing landscape of social media and advertising, new interfaces, and innovative uses of technology. But one thing I haven’t seen is how marketing can drive change.


Sustainability is the concept of improving the environment, society and economics without compromising on quality or performance. It’s a broad term that encompasses everything from reducing your carbon footprint to supporting local businesses instead of big corporations.

The relationship between marketing and sustainability goes beyond just using recycled paper for flyers and posters–it can also help you reach your business goals by driving change in your community.

Advertising has long been recognized as one of the most effective ways of reaching audiences, whether they’re customers or employees. Marketing messages can shape public opinion on important issues such as climate change or gender equality through social media campaigns like #FridaysForFuture or #MeToo (or even just by showing up on our Facebook feeds).

What is sustainability?

Sustainability is a way of living that aims to meet human needs without compromising the ability of future generations to meet their own needs. It’s about balance, not sacrifice.

Sustainability is not just about saving trees or protecting animals–it’s also about creating a world where all people have access to clean water and air, nutritious food, comfortable housing and clothing (including fair wages), education opportunities (like literacy programs), healthcare services, safe transportation options including public transit systems that are accessible by everyone regardless of age or ability level…and so much more!

The relationship between marketing and sustainability

Marketing and advertising is a powerful tool for change. It can be used to drive sustainability, or any other type of social change you might be interested in. It can also help shape society as we know it, but let’s focus on the environment for now!

This article will look at how marketing and advertising can help us develop an understanding of what needs to happen for sustainable living practices; what role marketing plays in educating people about these issues; how brands are responding; and finally some examples of campaigns that have been effective at driving change through marketing communications channels such as social media platforms like Facebook or Instagram Ads .

Marketing and advertising can drive change in the world.

Advertising can drive change in the world. It’s a powerful medium that has been used to raise awareness, encourage action, and create a positive impact on society.

Advertising can be used for good or bad purposes. For example: if you are trying to sell something, your goal is probably not doing good things for people but rather making money by selling products or services. However there are also many examples of how advertising can be used as a force for good by promoting positive values such as diversity and inclusion (e.g., Dove Campaign For Real Beauty).

How can advertising drive change?

Marketing and advertising can drive change by informing, educating and inspiring people. The world is full of information, but most of it is not relevant or helpful. Marketing and advertising can be used effectively to disseminate information that is relevant, timely and useful to people who need it most.

Marketing and advertising can drive change by creating awareness, raising awareness and creating a movement. In the past decade we have witnessed many social movements being created by marketing campaigns such as KONY 2012 from Invisible Children which raised awareness about LRA leader Joseph Kony’s crimes against humanity; Dove Real Beauty Sketches which highlighted how women feel about themselves compared with how others see them; Always #LikeAGirl campaign which encouraged girls everywhere not only to play like boys but also dream bigger than boys do (I am 6ft tall so I never played basketball).

There are many different ways marketing and advertising can drive change

There are many different ways that marketing and advertising can drive change.

There is a lot of focus on awareness, but what about sales? Or participation? Or knowledge?


Marketing and advertising can be used to drive change in the world. There are many different ways that you can use your marketing skills to help make a difference in people’s lives. You can start by educating yourself on sustainability issues and finding ways to incorporate them into your work.